Facebook BYB

The Brief

Facebook wanted a modular stage-set and range of exhibition stands to take on tour to 11 different cities at their Boost Your Business events. Wanting to communicate the Facebook culture and software capabilities to a range of business-owners, they aimed to visually showcase their most up-to-date tools, insights and best practises. The team needed to showcase the Facebook and Instagram brands whilst facilitating branded stages for Facebook experts to voice the very latest ideas and concepts. With a build-time of just 4 weeks before the first event in Dublin, it was critical that the project was managed and executed seamlessly.

The Process

Designing a transportable system, initial visuals channelled the elegant polish of Facebook’s branding. Looking at a range of materials, the production team selected options that scored highly both aesthetically and practically. With complex components to the design including a 3-dimensional spinning grid, the team tested materials ensuring they had the desired effect. The clients were invited into our studio for a first-look at the pre-built assets before they were treated with their final finishes. Our workshop makers travelled on-site to each of the locations from Paris to Poland, rigging and de-rigging to provide a superior delivery throughout the tour.